One of the best ways you can make money in the world of commercial photography is to get
involved with fashion photography. There is a big market out there for fashion photographers
who bring something new and interesting to the table. If you would like to take a chance at this
commercial side of photography, the following tips could really help you.
Preparation is Key
Before you walk into any shoot, you need to be prepared fully. Not only does this save time, but
also gives you the confidence to take your shoot by the reigns. Have a solid idea of what you are
looking to achieve. Have your ideas and inspirational images from books and magazines with
you to glance through while shooting, so that you never find yourself stuck creatively.
You are the Leader
As a fashion photographer, you have to take the lead in your shoot. This doesn’t just mean
talking to the models and telling them how to pose but rather getting involved with every part
of the set. So have an idea of what the hair stylists should be doing, or how the makeup should
look. It’s good to be open to their ideas, but always be clear as to the look you want to achieve.
Break Some Rules
Don’t be afraid to break some rules. Your images don’t always have to be lit a certain way
because that’s who fashion photography works. You can also try new techniques to add some
personal creativity into your shoot. For example, why not try taking some HDR photos if your
shoot is outdoors? There are some great hdr software programs available that can let your
tweak your final photos to your liking.
Don’t Forget to Direct
Yes, you are the photographer and you hold the camera in your hand, but you are also the
director of your shoot. Don’t forget to talk to the models to help them understand what you
want. It’s always good to break the ice with your models before the shoot starts so that
everything becomes friendlier and not necessarily completely formal.
In order to keep your creative brain working, never stop taking photos. It doesn’t always have to
be fashion photography either. Just take photos wherever you can and however many you can.
Keep yourself involved with your gear and keep exploring different ideas even when you’re not
working on a project.
Be Confident in Yourself
And of course, in order to be a successful commercial photographer, you have to be confident
in your skill and your ideas. Remember that you have to sell your work to someone else, and
you can’t do that if you find yourself second guessing yourself.
Getting into the world of fashion photography is no easy task, so be ready to put the work in
without stopping. Once you do that though, you’ll find yourself easing into the process quite
quickly. Just be confident, work on creative ideas, and don’t be afraid. That’s the best advice
anyone can give you.